Called a “Corbynite cartoonist” by The Sun and a “Britain hating anarchist who knows the value of nothing” by Tory MP Johnny Mercer after he showed his work at Momentum’s The World Transformed festival in September 2016, Darren uses the language of advertising to make art about the “empty promises of consumerism and the lies of military recruiters”.

Whilst training for a career in advertising he became “steadily horrified at the ethical implications involved”, and instead began to use the techniques he had learned to subvert and satirise it. “I see advertising as being a kind of horrible glue which holds it all together: miltarism, neoliberalism. It’s the Spectacle”. In the interview Darren describes himself as “a conscientious objector in the war against consumers”. One of his main themes is advertising by corporations and the army which targets children through psychological or emotional manipulation.